The choice of what materials to use in the language classroom is perhaps one of the most fundamentally important and difficult decisions teachers and those responsible for choosing textbooks are faced with. Authenticity is often seen as a desirable component in the content we select and adapt for our language learners, and it has been shown that authentic materials are more motivating, even for low-level learners (Peacock, 1997). The term authentic is often used to describe materials which were not originally designed for the purpose of language learning, but that were designed to have some purpose within the target language culture, such as a newspaper or novel. An unfortunate consequence of this is that authenticity is still often defined in reference to the target language's ‘native speakers’ or L1 community, particularly in EFL contexts, or what Kachru (1985) would label the Outer Circle communities. In other words, where English is taught as a foreign language, both teachers and students often regard ‘native-speakers’ as being the ideal model and therefore an example of authenticity. For example, Tan (2005) criticises corpora investigations of learner English for holding the view that authentic language use is equivalent to ‘native-speaker’ usages. She goes on to criticise not only corpus research but also textbook publishers for still not taking into account ‘the inextricable link between language and culture’ (2005: 127). In the academic world, culturally embedded notions of authenticity relating to ‘native-speakers’ have been challenged for decades (Smith, 1976). And yet I would argue that in mainstream textbooks and in most EFL language classrooms the native speaker still retains a ‘privileged position’ (Clark & Paran, 2007: 407). As Widdowson (1996: 68) puts it: