Managing Brand Experience: The Market Contact Audit™

Volume 45
Issue 01 - Mar 2005
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<div style="background: #FFFFFF; margin: 10px 10px 10px 10px; padding: 10px 10px 10px 20px; text-align: left; border-top: 1px dashed #a5bbd1; border-left: 10px solid #a5bbd1; font-family: Verdana, Geneva, sans-serif;"><br> <div style="font-size: 12px; padding: 0px 0px 10px 0px; font-weight:bold; color: #003366;">Managing Brand Experience: The Market Contact Audit™</div><br><div style="font-size: 10px;"><b>AMITAVA CHATTOPADHYAY and JEAN-LOUIS LABORIE (2005).</b><br /> <a href="http://journals.cambridge.org/action/displayJournal?jid=JAR">Journal of Advertising Research</a>, <a href="http://journals.cambridge.org/action/displayJournal?jid=JAR&volumeId=45&bVolume=y#loc45 ">Volume 45</a>, <a href="http://journals.cambridge.org/action/displayIssue?jid=JAR&volumeId=45&issueId=01&iid=344534"> Issue 01</a>, March 2005 pp 9-16 <br/> <a href="http://journals.cambridge.org/action/displayAbstract?aid=344534">http://journals.cambridge.org/action/displayAbstract?aid=344534</a></div></div>
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Managing Brand Experience: The Market Contact Audit™

AMITAVA CHATTOPADHYAY and JEAN-LOUIS LABORIE (2005).
Journal of Advertising Research, Volume 45, Issue 01, March 2005 pp 9-16 http://journals.cambridge.org/action/displayAbstract?aid=344534

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Journal of Advertising Research (2005), 45 : 9-16 Cambridge University Press

Copyright © Copyright © 1960-2005, The ARF

doi:10.1017/S0021849905050129 (About doi)

Published online by Cambridge University Press 12 Oct 2005

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Journal of Advertising Research (2005), 45 : 9-16 Cambridge University Press

Copyright © Copyright © 1960-2005, The ARF

doi:10.1017/S0021849905050129 (About doi)

Published online by Cambridge University Press 12 Oct 2005