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The dynamical hypothesis in social cognition

Published online by Cambridge University Press:  01 October 1998

J. Richard Eiser
Affiliation:
Department of Psychology, University of Exeter, Exeter EX4 4QG, United Kingdomj.r.eiser@ex.ac.uk

Abstract

Research in attitudes and social cognition exemplifies van Gelder's distinction between the computational and dynamical approaches. The former emphasizes linear measurement and rational decision-making. The latter considers processes of associative memory and self-organization in attitude formation and social influence. The study of dynamical processes in social cognition has been facilitated by connectionist approaches to computation.

Type
Open Peer Commentary
Copyright
© 1998 Cambridge University Press

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