Behavioral and Brain Sciences

Short Communication

Can the process of experimentation lead to greater happiness?

Simon C. Moore a1 and Joselyn L. Sellen a2
a1 Department of Psychology, Warwick University, Coventry CV4 7AL, United Kingdom
a2 School of Psychology, Cardiff University, Cardiff CF10 3YG, United Kingdom


We argue that the self-experimentation espoused by Roberts as a means of generating new ideas, particularly in the area of mood, may be confounded by the experimental procedure eliciting those affective changes. We further suggest that ideas might be better generated through contact with a broad range of people, rather than in isolation.