Behavioral and Brain Sciences

Short Communication

Challenges for everyone: Real people, deception, one-shot games, social learning, and computers

Joseph Henrich a1
a1 Business School, University of Michigan, Ann Arbor, MI 48109-1234


This commentary suggests: (1) experimentalists must expand their subject pools beyond university students; (2) the pollution created by deception would not be a problem if experimentalists fully used non-student subjects; (3) one-shot games remain important and repeated games should not ignore social learning; (4) economists need to take better control of context; and (5) using computers in experiments creates potential problems.