Journal of Advertising Research (2004), 44 : 281-296 Cambridge University Press
Copyright © Copyright © 1960-2004, The ARF
doi:10.1017/S0021849904040279 (About doi)
Published online by Cambridge University Press 31 Jan 2005
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http://journals.cambridge.org/action/displayAbstract?aid=274889
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STEPHEN W. PRUITT,
T. BETTINA CORNWELL
and JOHN M. CLARK
(2004).
The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth. Journal of Advertising Research,
44
,
pp 281-296
doi:10.1017/S0021849904040279
doi:10.1017/S0021849904040279
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