Journal of Advertising Research (2004), 44 : 19-30 Cambridge University Press
Copyright © Copyright © 1960-2004, The ARF
doi:10.1017/S0021849904040048 (About doi)
Published online by Cambridge University Press 06 May 2004
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http://journals.cambridge.org/action/displayAbstract?aid=216370
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PHILIP J. KITCHEN,
JOANNE BRIGNELL,
TAO LI
and GRAHAM SPICKETT JONES
(2004).
The Emergence of IMC: A Theoretical Perspective. Journal of Advertising Research,
44
,
pp 19-30
doi:10.1017/S0021849904040048
doi:10.1017/S0021849904040048
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