Journal of Advertising Research (1996), 36 : 43-54 Cambridge University Press
Copyright © Copyright © 1960-1996, The ARF
doi:10.1017/S0021849996960067 (About doi)
Published online by Cambridge University Press 13 Nov 2003
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Pierre Berthon,
Leyland F. Pitt
and Richard T. Watson
(1996).
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:. Journal of Advertising Research,
36
,
pp 43-54
doi:10.1017/S0021849996960067
doi:10.1017/S0021849996960067
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