Journal of Advertising Research (2003), 43 : 268-280 Cambridge University Press
Copyright © Copyright © 1960-2003, The ARF
doi:10.1017/S0021849903030332 (About doi)
Published online by Cambridge University Press 24 Sep 2003
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http://journals.cambridge.org/action/displayAbstract?aid=179604
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DARREN W. DAHL,
KRISTINA D. FRANKENBERGER
and RAJESH V. MANCHANDA
(2003).
Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students. Journal of Advertising Research,
43
,
pp 268-280
doi:10.1017/S0021849903030332
doi:10.1017/S0021849903030332
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